Check out $5 .com Fridays and $1 .xyz Wednesdays at Unstoppable. Also get $5.52 .com transfers in for up to $11000 in discounts In this conversation, Brady, Bruce, and Ish discuss the intricacies of domaining, focusing on Bruce's journey into the field, his outbound marketing strategies, and the importance of niche specialization. They explore the processes involved in acquiring and selling domain names, emphasizing the need for research, client understanding, and effective outreach techniques. The discussion also touches on negotiation tactics, the significance of consistency and discipline in the industry, and the overall dynamics of the domaining market. In this conversation, the speakers delve into the complexities of domain trading, emphasizing the challenges of selling domains and the impact of AI tools on marketing strategies. They discuss the importance of outbound marketing, the evolving landscape of SEO, and the recent changes in ICANN regulations that could enhance market liquidity. The launch of GoDaddy's self-brokerage service is also examined, highlighting its potential benefits and drawbacks for domain sellers.
Chapters
00:00 Introduction and Show Branding
03:03 Bruce's Journey into Domaining
05:54 Outbound Marketing Strategies
09:02 Niche Focus in Domaining
11:52 Understanding Client Needs
14:55 Outbounding Process and Tools
17:56 Email and SMS Outreach Techniques
21:08 Managing Domain Portfolio
24:01 Negotiation Tactics in Sales
27:05 Consistency and Discipline in Domaining
29:58 Final Thoughts and Industry Insights
41:22 The Dream of Trading Domains
42:00 AI Tools Revolutionizing Domain Marketing
45:32 Building Value with AI and Domain Names
50:03 The Power of Outbound Marketing
56:05 SEO and AI: A New Era for Domains
01:00:14 ICANN Changes and Market Liquidity
01:08:01 GoDaddy's Self Brokerage Launch
01:15:10 Building User-Centric Features
01:20:30 Domain Review and Feedback
01:34:45 Insights on Domain Investment Strategies
Brady @ntropiq (00:00.152)
Breger, right? All right. What's up, dude? Yeah, let me do that. Guys, welcome to the live stream. We've got Bruce Breger here and Ishmile as always. So welcome to the program, gentlemen. How are you doing today?
Bruce (00:01.599)
Yes.
Ish (00:03.641)
Let me have a link so I can share it on Twitter.
Ish (00:19.533)
We need a name for the show.
It's not called the program. You know, this is more of a...
Bruce (00:25.973)
Well didn't you guys already have this? I thought you already named it.
Brady @ntropiq (00:31.726)
We just can't agree on anything. We've got two marketing guys just butting heads over here.
Ish (00:32.153)
W-w-w-
Ish (00:36.855)
over her name, right? So maybe the audience can help us out. We need a name for the show. This is our third episode and it'll be awesome to have some sort of branding behind it.
Brady @ntropiq (00:48.184)
Yeah, seriously.
Bruce (00:50.625)
Well, what have you caught with for the first two shows?
Ish (00:53.399)
It's just Q &A with Brady and Ish.
Brady @ntropiq (00:58.702)
You know, I try to keep it simple. I'm not about the flashy names. Well, I guess I should be more about names if I'm in domain space. to me, it's all about the content. And the name is sort of second nature.
Ish (01:10.671)
that part.
Bruce (01:12.289)
You gotta brand this.
Brady @ntropiq (01:15.074)
Gotta work on the branding, but that's okay. We're shugging along here. So anyway, guys, we've got some good content lined up for you today. Bruce here is an expert outbounder, similar to Ish in their styles, and we're gonna pick his brain on his...
expertise in domain as well as his style and techniques when it comes to outbounding and We've also got some other segments later. We're go through some tweets of the week and news in domain and Bruce it sounds like someone's I think those ish maybe you've got the Okay, just making sure that was gone
Ish (01:51.875)
Yeah, I'm sorry. I was just resharing the space.
Brady @ntropiq (01:56.46)
And then later we'll do some audience participation and you guys can submit some portfolios that we can go through live on air. drop any domains that you want us to review and give our critiques of in the chat on X and we will go through them live a little bit later. So without further ado, one last disclaimer, it is $5.com Friday at Unstoppable. So drop on over, get up to
100.com for only $5 each and that is live for the next 13 hours that's on Eastern Time.
So yeah, come on by. We've also got $5.50.com transfer is in and $1 XYZ Wednesdays. So that happens every week. No promo code required, just hop on over and you'll see that in your cart. Cool, so let's get this thing rolling. Bruce, you wanna tell us a little bit about your background and how you got into domaining and what your current hustle is.
Bruce (03:03.709)
Absolutely. got into domaining. Well, before domaining, I had a real estate lead generation company and I helped out realtors for many years. And then when the market crashed during that time, I bought and sold a few domains here and there. my, worked with realtors all over the country. I would study their websites every day and I would see what domains they had. it didn't, it didn't, you know,
It wasn't working for me to see what they had to know what they could have. And I really researched names for them. And I sold some names to realtors at that point, but I was still dealing with my lead generation company. When the market crashed in 2008, I said, you know, I'm going to just get right into domaining. I went into domaining full time, probably I think in 2000, late 2009. And
Brady @ntropiq (03:54.732)
At that point you had a decent portfolio.
Bruce (03:57.125)
No, no, I was, I just started buying a few names here and selling them. And after I sold those, I went on and bought a few more and it was just add on and add on. then I, you know, I do not have a big portfolio. I never have because what I'm doing, I'm, you know, I'm churning all the time. I work, you know, my, my specialty of course is outbound marketing. So I'll go to, you know, research.
a bunch of names that I'm looking to buy that I, you know, I know that to have a good chance of selling, I'll buy those. If I, you know, after five emails, if I can't sell those, I'll put those aside for the time being. But with, with my up and marketing, uh, I get very structured on that today and I've been doing it for the last 16 years. And that's where my specialty is. You know, a lot of people are into the high end names. Uh, I'm into the finding the names that good deals, finding the perfect.
person to sell it to. I deal a lot with real estate and law. So those are the two niches that I like going to. They're easy to work with. Well, realtors are easy to work with. And lawyers, even though they're, you know, sometimes hard to get a hold of, I find it easy to get a hold of them even on weekends because that's when they're not in court, that's when they're not on phone calls with their clients. And it's worked for me, you know.
It's worked for me, you know, with the certain price points because there might be people that might be listening to this show that'll say, you you sell domains for those prices. You know, if I, if I get a great deal on the buy side, I know that I could sell it for my sweet spots anywhere between $400 to a thousand dollars for a name. And, you know, there's people in this industry that will say you're out of your mind. You should be selling it for
Brady @ntropiq (05:48.846)
Hmm.
Bruce (05:54.145)
You know, every name is Well, we know who says that. Probably the best domain around there, but that's not how I do it. I do it. I'll find a name that I know I can sell. When I look for names, I mean, I know I'm going all over the place, but when I look for names, I want to make sure that I have a, at least 50, at least 50 people that I can go to, to try to sell that name. If I don't have that, I'm not going to go to that person. So.
I'll do so much researching on cities. Is this city great for real estate? Is this city great for law? It might be a top city in the US, but it might be a difficult one to sell. To me, the hardest one I've ever had to sell was to real estate in New York City. Absolutely 100 % impossible because they deal with the big firms like Cochrane's, or Cork, however that is, but.
I just have an impossible time to try to sell a real estate name in New York City. But I know that Florida is a great place to sell, Texas is a great place to sell, Arizona is a great place to sell, California is okay. It's not one of the top ones, but what I've learned over the last 16 years is I know where I should go and where I shouldn't go. And that's when I'm searching names, there might be a great name out there.
a great name in real estate for an area that I know that I can't sell, I'll pass that by. I'm looking to buy a name that I know that I have a good chance of selling. building up the database of clients that I've had over the last 16 years, it helps me out. I can find a name and know I'm going to call that client right now. And most likely, I will get that sale. So again, I know my sweet spot. I know what my limits are, what I can do.
Brady @ntropiq (07:43.65)
you
Bruce (07:49.013)
And that doesn't mean that I don't have the high end names. I do have some high end names, but I hire people, the big brokers to sell them. My biggest sale that I've had was homefinance.com. Very fortunate, had Kate Buckley and Todd to sell that name and they did a great job selling that name and that was a six figure sale. even though I sell names between 400 to 1,000,
I put my big names in the hands of the people who specialize in that. I know my limits.
Brady @ntropiq (08:23.202)
Yeah, I lost a lot of money on finance back in the day, 2021 bubble. So I helped funnel all of my life savings to you. So you're welcome, Bruce.
Bruce (08:26.955)
Yeah.
Bruce (08:33.249)
Thank you.
Brady @ntropiq (08:34.466)
gambling on that Ponzi scheme. But anyway, like, yeah, this is a very interesting style of domaining that you don't hear about very often. It's very principled. It's probably the closest thing to like day trading that you can get in in domaining space. Like it's very risk off. It's very, you know, methodical and you know exactly where you're going with that domain as soon as you buy it.
as opposed to this buying a dream that a lot of people do. And it's very easy to get into when people are just starting out. They're like, I can hand-wrag all these things. Well, if you're hand-wragging it, chances are there's not the right person for that domain, or otherwise it would already be registered. Unless you've done your research and you've really zeroed in on exactly who that should belong to. And it's very like, yeah.
Bruce (09:29.985)
Well, it is the research because when I'm looking to buy a name in the place that I'm going to, let's say it's a real estate in Dallas, I'm studying the realtors. I'm up every morning at 5 a.m. and from 5 to 7 o'clock in the morning, I'm researching names. And then I'll start my outbound marketing. And this is daily, this is Monday through Sunday. So I'll do my outbound marketing on the East Coast.
Brady @ntropiq (09:54.222)
video.
Bruce (09:57.671)
starting at nine o'clock so I do nine to eleven then I'll look at the auctions and look at the drops and expires of what's coming out and then I'll do from I'm sorry
Brady @ntropiq (10:04.568)
Walk us through that. Walk us through exactly what you're looking at.
Bruce (10:09.801)
Well, as far as drops and auctions and all that.
Brady @ntropiq (10:13.952)
Yeah, yeah, know, what's your what are your heuristics that you're looking for? I'm getting a lot of feedback from someone here.
Bruce (10:19.713)
It's not my phone. My phones are off right now. I'm looking for certain keywords for real estate and certain keywords for law. And, you know, if I find those keywords with the, you know, with the cities that match up, you know, I'm going to buy it. Do I buy some generic law names? Yes, I bought, you know, I think Ish sold a big one with Lemon Law Lawyers. He sold that one, That was a great one. I bought Probate Law.
Ish (10:44.559)
Correct.
Bruce (10:48.417)
I'll probate law lawyer or lawyer about five months to go. I have no urgency to sell it. If someone comes along, that'll work out great.
Ish (10:56.975)
think what's amazing about what Bruce is doing is he's carved out a niche.
And to me, that's actually a great approach. Like when you understand the characteristics of the keywords that you're searching for. And the cool thing about domain is they have an omnipresence in every industry. There's no industry on earth that can't use a good domain name. So, you know, some other people have carved out niches with, you know, things that are trending right now, like AI, whether it's with the CCTLD or some people, you know, were doing the spaces yesterday.
someone said I focus on finding names for startups right and I want to be at this threshold so you know what helps here is you know if you listen to what Bruce said his background was related to what he's doing right now so it's very important that people find a niche as close to what they do IRL
If you're an attorney, you have an edge. If you are in real estate, you have that edge. If you are in healthcare, look for healthcare-related names. You understand that vertical better than an outsider. And I'm learning this too because I'm all over the place for mine. I have real estate names. I've sold real estate names. I've sold finance names. I've sold legal names. But honestly, there's a beauty and a strength in focusing on one niche.
It'll help in your acquisition and also, you know, in terms of like wootsu, outbound names to as well, because you understand the space of the region better than most other people.
Bruce (12:32.395)
But not just that, know, which real estate is probably my biggest niche of where I sell to. If you believe in that name and you believe in the value of what that name can do, and you can talk to your realtor with their talk, you're going to sell the name.
Ish (12:47.641)
So when you say believe it in the name, you just, okay, is it just based off the aesthetics of the name or the data, like the search volume, the cost per click, do you add that in that equation? Good.
Bruce (12:57.545)
all of it. But I also look at, you know, people laugh to me when I, know, Las Vegas homes for sale, five words, five keywords. You're going to sell five words. Yeah. Las Vegas homes for sale. Yeah. And that for the upper, upper four figures. I sold that, I think seven years ago, but I was very
Ish (13:08.771)
Very descriptive.
Ish (13:16.463)
Let me ask you, with a name like that, why is a realtor buying that name? Maybe Brady can put that name up and let's see what they've done with it. Like, what is the use case for Las Vegas Homes for Sale? it, most realtors right now, you know, they're using platforms like Zillow, obviously the MLS. Like, why would a realtor purchase a domain name? Regardless of the length.
Bruce (13:39.841)
great keyword name and a lot of keyword searches on those terms. And again, trust. If you have a name, realestate.com, homes.com, condos.com, homes for sale, properties, property, those are the best keywords. And if you have one of those names, when someone's searching for it, if you go look for homes,
Ish (13:45.273)
for visibility correct.
Bruce (14:08.723)
And I did this before I even started. I went to about, I think, like 20 of my friends. I said, if you're looking for a home in Las Vegas, what would you search? So I got feedback from them. And that's how I brought that into my business. And I do that today still. I mean, when I was just in Australia. If you're looking for this, what would you search? I ask everybody that. It helps me out when I'm searching for names myself to buy to sell.
Ish (14:38.895)
I think another thing is like a lot of these realtors and brokers underestimate how many people search for them online. Most of them limit that to just their social media, which is also very important, by the way.
Bruce (14:54.273)
Absolutely.
Ish (14:55.491)
They sort of like dismiss the value of owning a name like Las Vegas Homes for Sale to have that distinctive advantage in a very competitive regional area, right? So I think a good domain name for a realtor or an attorney makes them stand out, right? Because domain...
Bruce (15:11.893)
I'll tell you something, a lot of my clients will use these names that I sell them and link them to their Facebook, to their LinkedIn, to Instagram. And they still have their main site that they use, but they'll put that on one of their social media pages.
Ish (15:18.359)
as a redirect.
Ish (15:27.181)
Yeah, it's all branded.
Bruce (15:28.447)
right. And if a consumer sees, you know, I'm typing in Las Vegas Homes for Sale, and if I'm seeing that come up right there in one of the results for that, for a realtor, I'm going to click on that link because that's exactly what I'm looking for.
Ish (15:42.703)
Yeah.
Brady @ntropiq (15:46.029)
Yeah.
Ish (15:46.159)
It's a visibility business. Go ahead Brady.
Brady @ntropiq (15:49.528)
So when you're looking to outbound these domains and you're like vetting all of the different leads that you'll have, do you have any thresholds? like, okay, I need to hit, I need to have like three, like.
80th percentile leads in order for me to risk buying this domain. Or if you see like, I don't know, some low powered businesses, maybe you're like, no, those guys aren't really gonna buy a domain. some people just aren't gonna spend the money, even if it's, you know, less than $1,000 like a lot of these sales are. So how do you vet the leads and understand like the quality of the lead for the particular domain?
Bruce (16:32.545)
Well, I'm sending out to, you know, if there's a hundred leads or agents that I can send to in Las Vegas, which is a lot more in Las Vegas, I'm sending out to everybody. But I sort of have a feel, you know, who's going to come back to me and ask for the price of the domain if I don't have it listed. I love selling to the small boutique style real estate companies because they're more apt to buy to compete with the big boys. The remax, the EXP.
the Century 21, the call what bankers, the small firms are usually the ones that are buy that name to compete with the bigger ones.
Brady @ntropiq (17:09.378)
Yeah, they're hungrier. Do you have success outbounding to large corporations? I feel like those guys are, there's a huge chain of command, hard to get a hold of the right person to make the decision. How do you think about larger corporations and selling to them?
Bruce (17:10.88)
Mm-hmm.
Bruce (17:26.943)
That's a great question. Most law and real estate names I've sold to have been smaller firms. I don't think I've sold one law domain to a bigger firm. It might be a firm that might have two or three attorneys in it. Those are the ones that I focus on because those are the ones that are more apps that are going to buy that name because they need it. The bigger firms, they don't need it. They don't.
and they're probably not going buy it. The smaller firms are going to need it. So they're going to have that, like I said, the visibility and to have a great name.
Brady @ntropiq (18:04.556)
Yeah, that makes sense. Ish, I'm still getting some feedback from you. I don't know if you got another tab or phone going. But yeah, so Bruce, let's zoom out a little bit again and just like, let's talk about the high level process again. So you're vetting, you're like looking at leads and keywords before you buy the domain. Then once you buy the domain, like what's your outbounding process like? Or if you're using these particular tools to find these leads, are you using AI tools or are using like Google search?
LinkedIn, like tell me what your stack looks like and what your process is.
Bruce (18:38.451)
The tools I use, I use to really gather leads, Google and GMAP Extractor that will give me, and I'll type in, I need...
Dallas divorce lawyers and I'll get a whole list of all the Dallas divorce lawyers, which I could just do if I want to write to Google. The other way just prints them all out for me. So it's really the same thing. And I'll just go down the list and you know, find out what's lead. I'm very outdated as far as, cause I send out my emails one by one. I don't get a bunch together and send them out tools like that. Although right now I am researching two AI tools for email marketing that I have meetings with this week.
that will be able to send out up to 10,000 emails a day. Not that I'll be able to have that many to send out, but it will streamline what I'm doing that will free me up to research more names and outbound more names. when I get a lead in, I'll go to GMAP Extractor and let's say it's again, Dallas Divorce Lawyers. I'll type in Dallas Divorce Lawyers. It'll give me a printout of all the divorce lawyers in Dallas.
And I'll just start going through that list and emailing them one by one.
Brady @ntropiq (19:51.885)
Yeah.
Ish (19:51.949)
I think that's the, you call it old school, but I think it's actually very, very powerful because one, your deliverability is much higher, right? And you tend to be more personal when you do it that way. You know what I mean? You're not, it doesn't come up as hello, first name. Like that would never happen.
Bruce (19:52.255)
My boy, let me take a step back. Let me take a step back.
Bruce (20:10.997)
no, I I have really refined my email. I have, and with AI, I will work on my email many, many times and give different prompts, make them really short, maybe two sentences. I have some that are like three paragraphs, you know, and it's really the in-between that's selling the name. And do I put the price in? Do I not put the price in? Maybe the first email I don't, second email I do. So.
Ish (20:15.491)
Great.
Ish (20:38.703)
Right.
Bruce (20:39.473)
Again, it's really just testing the market with AB to figure out which one that works. If I'm lucky, I'm going to get a response back in the first email. If I'm not, I might be looking at the second or third email to get a response back. But when I have, let's go back a second. Before I go to bed at night, I pick out three to five names and I'm going to market the next day. So I'm all prepared. I don't just wake up in the morning and say, OK, bam, bam, bam. I know exactly what I'm going be marketing.
the night before.
Brady @ntropiq (21:11.918)
Yeah.
Bruce (21:12.001)
Now, if I get a great name in that day, I said, got to get this out, I might find a place to fit that in. And, the problem is not just with me, but most domainers is, you know, I've got, you know, so many names, so many names I have backlogged that I've been wanting to market that I just don't have time because I keep on finding new names. I have to just focus at one point on what I have and just put the buying on hold until I, you know, slow down the portfolio.
Ish (21:42.733)
Yeah, there's a lot of discipline required when you're building a portfolio. And I think people need to hold themselves accountable. Like you can buy, I mean, there's an acquisition elements of domain investment. It's a, you know, the win is in the buy, right? But you also have to follow through and make sure that your cashflow is in a good position because if you're not selling names, then you can easily be drowning in debt very shortly.
Bruce (22:10.945)
Absolutely.
Ish (22:12.539)
It's very important that you do what Bruce is describing, like take a day or a couple of days out of the week or a couple of hours to try to create visibility for your names.
Bruce (22:25.546)
now.
Brady @ntropiq (22:25.966)
Bruce, are you renewing domains after you've outbounded them sufficiently? And what's your number of outbound touches where you feel like, OK, this is dead. I should just get rid of this name.
Bruce (22:35.935)
Yeah, after seven, I'm stopping. So I've really never renewed a name except names I know that I'm keeping for the long run. You know, I have my, my list of names that are my, you know, my premium names that I hire the brokers to sell that those names are, you know, those names that will be renewed. think I, I always renew them maybe when I first get them up to five years, but the other ones that I get that I know that I'm to be outbounding, if I can't sell them after a year, you know, I'm dropping them.
I've gotten to a point one time and I'm sure many people have that I want to go look for a name. God, that's a great name. I'm going go buy it. I dropped it. It was my name that I dropped and I ended up buying back. you know, we just get we get into that thing, you know, God, who dropped that name? It was me. But I'm sorry. So you buy it back. But again, it's not just one thing with real estate that I found very productive.
Brady @ntropiq (23:25.934)
What a moron.
Bruce (23:32.501)
And I was taught this by somebody who just came into the business a few years ago, is text marketing, not just email. Real estate agents, they love text messages. They're on their phones. It'll be very short message with the top of the message, what the domain is, so they see the right up front. And I've done very well with doing text message marketing.
Brady @ntropiq (23:54.766)
And when you're when you're doing this outreach
Ish (23:55.543)
Text messages are very efficient. Go ahead, Brady.
Brady @ntropiq (24:01.196)
Yeah, yeah, I've heard that SMS.
Even just like email drips using SMS gets a lot higher response rates, because it's so easy. You just get like 100 emails a day, like all of us do, and it's so easy to get lost there. But yeah, so walk us through like the script that you use, if you don't mind, for SMS or the email. So are you representing yourself as the owner? Are you saying I represent the owner as a broker? Do you give stats? Do you not give stats?
Bruce (24:36.127)
All of it, all of it. Sometimes I'm the owner, sometimes I'm representing the owner, sometimes I'll put in the stats of how many keyword searches that the name has, sometimes I won't. So again, it just depends on, if the stats are good, I'm putting it in there. Yes, yes. If they're...
Brady @ntropiq (24:51.886)
If the stats are good and it seems like if the stats are good you'll put it in. of course. But if it's more niche and it's like okay this is just the perfect domain for this like esoteric company then stats don't make much of a difference. It's just like a good fit.
Bruce (25:08.161)
It's more brandable, is absolutely 100%. But I will put stats in there sometimes. I would say 90 % of time, I'm putting it, I own the domain. There will be a few times that I'm representing the owner of the
Brady @ntropiq (25:24.738)
Gotcha. Yeah, I'm sure that makes it feel less confrontational, the negotiation.
Bruce (25:29.417)
And I could be in the middle of a campaign to send out. And if I sent out like 30 and I haven't gotten, mean, again, as domainers, we want immediate gratification. We want that person to get back to us like that and buy that name. So if I'm sending out, I might go halfway through. I'll go back to ChatGPT or Grok and say, refine this email. And then I'll do that for the next 30. And again, it's just seeing what works.
If we don't do that, we're going to fail. So, you know, we have to see what works and it might work for this city, but it might not work for that city. You know, people in Florida might not like to be to read an email that people in Dallas do. So again, who knows?
Ish (26:17.423)
I think you have to apply a lot of human psychology. You can't send emails to people in the West Coast at six o'clock, you know, PST, right? You don't want to text me at that time, right? Right, right. You know, understanding that workflow. Bruce, I mean, this works for you, obviously. Like, you want to give us a sense of what your production is. Like, how many names do you typically sell a day, a week, or in a month?
Bruce (26:27.995)
That's why I have my schedule when I send out the emails.
Bruce (26:45.857)
yeah, I do. know what? I do. I hate giving out numbers. I never report my sales because, you know, I do, I do well. I, know, I'm not going to complain. do well. I do well for what, you know, for, for, for.
Ish (26:46.573)
An estimate is fine.
Ish (26:54.146)
Thank you.
Bruce (27:05.503)
Yeah, you know, I just I don't like talking about numbers.
Ish (27:08.995)
Right, and I see someone saying, I'll focus on lawyers and real estate now. That's not the point of this. The point of this is understanding that Bruce, because he has a decade plus focusing on those niches, understands the nuances and the right approach. You coming in and saying, I'm going to do exactly what he does is missing the mark. The idea is to find what works for you. There are people that focus on
selling names in the food industry, in the healthcare industry, in technology, or certain geos, or the automobile industry. It's somewhat a disservice to yourself to think that, you're just going to copy what Bruce does, because Bruce didn't just wake up. This is not an overnight success story, right? Can you elaborate on that?
Bruce (27:58.813)
there's been, like I said, there's been times I've, you know, I bought names, I thought it be a sure sale for this area. That never worked. you know, what the amazing thing is, you know, we have all these, these chat rooms that we can go to that I belong to, that we can sell names to. And I've sold names that I might have marketed four or five times, no response. I'll go sell it for 20 bucks just to get, you know, my money back.
And then I find out two months later, a person I sold it to overseas sells it for 799, which you know what? I applaud them. Great job. I couldn't do what they could. Maybe it was their email. Maybe they got them at the right time, at the right place. The person was in the office. You know what? I'm cheering them on. You know, there's more than enough to go around for them to sell. And meanwhile, if I got back 20 bucks, I bought two other names that I'm going to go out there and try to sell.
So, you know, even though I didn't sell them, somebody ended up selling them. that makes me, you know what, that was a good name. And that brings me back to my real estate lead generation company. If I get a real estate lead in and I gave it to five different realtors, I'm going get five different results. Did that client want to deal with a male realtor, a female realtor? Did they want to be talked to in a soft voice and a loud voice? You have to hit that person and get that person you're trying to sell that domain to at the right time, at the right place.
and get them to buy that.
Ish (29:30.703)
So when you send out emails to a bunch of people, maybe one by one, let's say you've sent out 30 emails, you just wait for who is an efficient net, is how that works, and then you set up a call with them.
Bruce (29:42.805)
Well, I have a tracker. So I see how many times they might have opened it up. And if I see they've opened it up, you know, four or five times in the first hour, you know, I might send a quick email. Any questions I can, you you have regarding this domain. So, you know, I will hit them, but when they respond back for the price, I'm not going to, you know, I would say 90 % of the time I will call them back with the price, not email them back. Because if I get them on the
Ish (29:58.105)
follow up.
Ish (30:09.621)
So you don't initially send out an asking price when you.
Bruce (30:15.894)
50-50 depending, you know, I'll go sometimes yes in the email, sometimes no.
Ish (30:18.511)
Very different things.
Bruce (30:22.401)
I'll even say, when I'm doing chat GBT, give me an email that this real estate agent is going to be begging me for the price. And it will give me a great email to send out.
Brady @ntropiq (30:23.061)
And.
Ish (30:36.559)
Yeah, I was discussing that yesterday with some people online that the magic words are how much. That's what you want them to say. So you can... Yeah, I'll take it is even better. But when someone says how much, then you're going into the beautiful phase of domain flipping, which is the negotiation, right? And I think that...
Bruce (30:42.753)
No, I'll buy, I'll take it.
Right.
Bruce (30:55.775)
Well, at that point, I'm gonna get on the phone with them because I have a better chance of selling it when I'm on the phone than if I'm going through email or text.
Ish (30:59.183)
Right.
Ish (31:02.543)
Right. So what I was saying was sometimes I'll write emails or I'll send out a short note to someone to try to bait them to ask how much. It could be like, are you interested in knowing what the price of this domain is? You know what I mean? And then they go, OK, how much? To me, that's a signal of interest. It doesn't always work, but it's a high converting approach.
Bruce (31:20.321)
Right.
Bruce (31:27.027)
I mean, there's so many approaches that's going to work. And again, it all depends on if you catch the person at the right time, are they in the office? Are they, are they stressed out? Are they, you know, there's so many factors of getting them at the perfect time. And it's like a surfer, not that I'm a surfer, but catching that perfect wave. So, you know, is the timing right? Are they busy? Do they have time to focus on it? Can they complete the deal? There you go.
Ish (31:55.663)
And I think it's something that is there.
Brady @ntropiq (31:55.722)
It's like you wanna get someone shopping at the grocery store when they're hungry. Like that's when you make really hasty decisions. You buy three packs of Oreos and ice cream and then you hate yourself after that. Not that, yeah.
Ish (32:02.959)
Right.
Bruce (32:08.737)
You
Ish (32:09.807)
Now what I like about Bruce's approach as well is the price point. Like you're putting these names at a price point where they're liquid, they can be bought impulsively, right? And it's a win-win. Like you're selling them.
you know at a price where even if they don't do nothing with it, it's not a big deal. know, 800 bucks, 700 bucks, a thousand bucks. This is really affordable versus what most domainers do, which is they just want to hit a jackpot or a home run with every sale. And that's why they don't get it. Right.
Bruce (32:42.655)
And they sit there and wait. See, I can't sit there. My business is not sitting there waiting. It's being more productive and, you know, being, you know, going to them.
Brady @ntropiq (32:54.294)
Yeah, you're working for your bags, Bruce. What about the research? I think Adam came out with some research or name pros or name bio that showed like very strong price insensitivity below $2,000. And that like below that mark, you should just price it at two grand because people are more or less willing to pay that much for a domain regardless of their situation.
Bruce (33:20.853)
For brandable names, I agree 100%. For the kind of names I sell, there are a few for real, for law that I know that I can price at that point, but for more real estate, they're not gonna really go up that high unless it's a great name like Pasadena Real Estate, which is gonna be in the five figures. You know, there are names that are worth that kind of money, but a lot of the ones that I'm selling, even though they're great names, it could be, like I mentioned a few,
Well, the Las Vegas one was also a high five for high four figure one. But the other ones are that I'm selling are between, like I said, 400 to 1000 bucks. And I'd rather do that. Sell it. Get it off the table. Move on to the next.
Brady @ntropiq (34:06.84)
Yeah, that makes sense.
Ish (34:07.415)
So do you see value in buying brandables? Is that part of your acquisition interest?
Bruce (34:18.689)
No, but I have, you know, I bought, I bought the other day because I saw the name and it just looked very interesting. It was real estate with S Y at the end, real estate C. So I said, that's kind of interesting. So, you know, and it was a very, you know, good price to buy it at. So I bought it and I figured, you know, let's see what happens. And when I go to, I have it on after Nick and it's getting
Ish (34:32.279)
Right.
Bruce (34:47.553)
a lot of page views on that. you know, those, don't have, I don't use Adam. have never, well, I tried them a long time ago with the white label. Great place, but those, that's not the place for my, my kind of names. And the only reason I have mine after Nick, very few sales that I've ever had, they've gone directly to the name. It's more of me going out, reaching out to the client and then they're coming in to buy it that after.
Ish (35:11.321)
This is a question I always wanted to ask you, Bruce. When you're outbounding a name, do you have a price listed on it? Or is it request lender, request pricing lender? Like if you have a name that you've put aside the night before, do you remove the bin pricing on it or what do you do?
Brady @ntropiq (35:11.991)
If you
Bruce (35:24.203)
Mm-hmm.
Bruce (35:27.906)
What I'll do, I'll always have the bin price higher at afternoon than what I'm going to be marketing it for.
Ish (35:31.524)
much.
Ish (35:35.683)
provide idea of a great discount.
Bruce (35:38.841)
for two reasons. Because I want them to say, well, the price is higher than you have on that in your email, then I can send them a link to buy that and then I'm only charged 5%.
Brady @ntropiq (35:50.242)
Yeah. Yeah, that was going to be my question is, you know, if you're outbounding these domains, why have them at Afternic at all? You're like potentially losing margin there.
Bruce (35:57.813)
Well, that's a great question because, and I've said this as many times, most of my sales, I will transfer the name to the client before they pay. And then they'll pay me through Zeller Venmo. So I'll transfer them the name and then they'll pay me. I have them just write me an email. Immediately upon accepting the domain in my account, I will pay you $700 to...
Brady @ntropiq (36:17.984)
Mm-hmm. I trust.
Bruce (36:27.041)
your Zelle account.
Brady @ntropiq (36:29.016)
Is the 5 % self brokerage fee really not worth the security and peace of mind of not getting screwed?
Bruce (36:39.163)
No, it's no, let me tell you why because
Brady @ntropiq (36:41.89)
You've never had someone renege on a transfer.
Bruce (36:46.305)
Well, I've said this story a thousand times, one time in 2017, a lawyer on Long Beach. And he even said beforehand, he goes, what happens if I don't pay you? I said, you will. And sure enough, after I transferred the name, he, right. And after I had his account and he says, sent him the invoice.
Brady @ntropiq (37:01.518)
That's some Ma boss stuff, Bruce. I love that. You will. you will.
Ish (37:02.148)
You into a sociopath, huh? You went into a sociopath.
Bruce (37:15.209)
And he goes, I'm not going to pay you. going, I'm saying to myself, you're going to. So then I sent a letter, an email to the, state bar, California, and I CC'd him. And 10 minutes later I was paid. You know, the bottom line with social media today, they don't want the reputation burnt over a domain name. They don't. Because if it got out that a realtor didn't pay me.
Ish (37:24.217)
Yeah.
Bruce (37:43.381)
their career is going to be tarnished.
You know, with social media, it's easy to go out on Twitter or Facebook or wherever and just say, this person decided they didn't want to pay for, you know, how are they going to treat you as a client? But it's never happened to me. Never, not once in the 16 years.
Brady @ntropiq (37:47.97)
Yeah.
Brady @ntropiq (38:07.48)
Yeah. Well, it's a tight industry, so that makes sense. Speaking of that Atom data I was talking about, well, actually, do we want to close any other topics here while we're on the topic of outbounding? Any other?
Ish (38:23.567)
I wanted to start, I mean you could dive into what you want to dive into, but what I wanted to add...
As part of my observation of Bruce's approach that a lot of people might overlook is he's still acquiring a beautiful portfolio, but at the same time he's mastered the art of cashflow with domain names, buying names at a affordable price point, selling them at an affordable price point. And the key here is he shows up every day, he's consistent, and that's why he's a successful domainer.
And you know, it's easier said than done. Like, are people willing to put in that type of work? Because domain name, for the most part, has been sold as a passive, you know, income stream, right? And I think that the people that are able to call themselves profitable domainers make some type of sacrifice. They either go out there and spend a ton of money on great names that have that pool where people want to buy them and swarm on them like, you know, shit on flies, right? Or...
They buy good names and know how to dispose of them at a good price point.
Bruce (39:28.753)
But it's also being disciplined. if you ever ask my wife, it's a lot of hours, a lot of hours. It's from waking up at five o'clock in the morning to going to work until like 10 o'clock at night and consistent. We were just out of town for three weeks and where we were was 16 hours ahead of time. on the East Coast over here. So I was up at
I think like 1 30 in the morning or 2 30 in the morning doing outbounding for an East coast name because I still wanted to be consistent even while I was gone. So, you know, waking up at 2 30 in the morning to get out some email marketing and you know, again, it paid off. So I love what I do. The, the domain industry is the greatest industry in the world. You have, and I always say this.
Brady @ntropiq (40:24.482)
Yeah.
Bruce (40:26.155)
you have 90,000 names every single day, every single day that expire. 90,000. And I can guarantee you out of that 90,000, there's a couple of five-figure names in there, some six-figure names, and there might even be that one seven-figure name that's just laying in there that if you research, you might be able to find it. But I'm finding the ones in my sweets.
Brady @ntropiq (40:53.612)
Yeah, I will say most domainers, think, they think all of the work is encapsulated once you register the domain. And you're just showing that, certainly, a good chunk comes before you register it in doing the vetting and the research. And then a lot of it comes after the fact when you're actually outbounding and putting in the work. So yeah, think this is a really sobering lesson that
you know, it's not just buying a dream. know, it's in trading, like they say, it's very easy to buy the dream. You know, you have all this optimism and hope for the future. You think you're a genius, you know, you haven't really like gathered a lot of information about what the market is going to tell you about that position. And it's way, way harder to sell.
the dream failing than it is to buy the dream itself. And I think a lot of people in domaining miss that.
Bruce (41:50.037)
You have to, there's so many domain names that say, I got to do outbound and I got to do outbound and I got to do it. They never do it. They don't.
Brady @ntropiq (42:00.578)
Let's talk about AI tools and how that might change. mean, you're pretty attuned to marketing. What do you see the trends looking like in terms of being able to scale this easily and for it to be much more accessible?
Bruce (42:03.435)
Okay.
Bruce (42:14.027)
Well, when we go to AI, I think I want to defer that to Ish because what he's doing right now with so many AI tools, building a site and the name and selling that. And I want to hear more about, I want to hear that from Ish because that's what I want to start doing also, because that's brilliant. I haven't gotten to that point yet. So when it comes to AI, there's the master of AI right there.
Ish (42:38.423)
No, I'm not. We're all learning AI collectively as a society. It's all...
Bruce (42:42.271)
Right, but you've taken action to build something and sell it.
Ish (42:45.999)
Yeah, I mean, I'm now in a position where I can sell a name and even say, for $500 more, I'll make you a site, right? And people accept the offer. I did that with a name I sold in the past week. It was CryptoMastermind.org. I built their site for them. They had a mastermind that there was a YouTube video for. And I was like, you don't have a landing page for this. And then I know we don't. Well, let's create that.
and let's use this video as proof that you've done this before. And I was able to put that together and that helped them see the vision in both the domain and the site. Yeah, I think it's amazing.
Bruce (43:25.377)
How awesome is that? You're creating, you're creating not just the name, but you're creating a tool for them to use. And all of a sudden you become their guy if they ever want another name down the road.
Ish (43:33.423)
Right.
Ish (43:39.395)
Possibly, but I think what's cool about AI is it's also like you use it because like you said, you you ask ChatGPT to help you create an email that you can send out to a prospect, right? I think it's also very powerful in terms of like researching.
you end users like I'll use AI and I'll ask it to create a table of potential buyers for a name. Let me know how much their revenues were diving a little deeper. And it gives me great information that allows me to know how to price a name. I have a customized GPT that I've built where I just spit a domain name and it gives me comparable sales and a suggested selling price. It's not always accurate, but
It's helpful. It's like talking to a friend, you know what mean, without bothering a real human. And I think it's only going to get better. Like you can talk to it. You don't have to type. can, you can, you know, and, know, outside of AI, there are a lot of other tools that, know, obviously a savvy domain that will use like, I like .db tells me.
Bruce (44:44.811)
I love that site.
Ish (44:45.763)
Yeah, if the name is taken in other TLDs and things like that, or I can see potential buyers that have a variation of a name so that I can see what the name will be an upsell to, right? But AI is really, really going to provide a new realm for domainers, because in everyone's portfolio, there's a name that can change your life, you know, if you build it out.
And I know you've ventured into that. you have Mr. Baseball. What was that on your hat? Yeah, that's what I like about you. You're always trying new stuff. You know what mean? Like you have to build out some of these sites and you know, AI is going to make that work much easier.
Bruce (45:17.493)
MrBaseball.com
Bruce (45:27.489)
100%. That's going to be most of the of that sites can be with AI.
Ish (45:32.077)
Yeah, you can make a site. I can make a site while we're talking and I'll share with you guys in one minute. You just tell me what you... It's as simple as talking to it.
Brady @ntropiq (45:32.782)
Dude.
Bruce (45:41.697)
Well, you can have AI even analyze a domain name for you, but should I buy this name or should I buy this name? Tell me about the realtors in this area. They will give you all the stats. They will tell you which one to do.
Ish (45:45.231)
All right.
Correct.
Ish (45:53.295)
We're dead.
Brady @ntropiq (45:56.686)
So we built a prototype internally at Unstoppable where we used AI tools that would help collate leads for a domain and then craft an email, look at some SEM rush stats and incorporate that into the email. And we actually got our first sale from that process a couple of weeks ago with Domain Gaffer, who was on this live stream two weeks ago.
sold randoms.org for him to the owner of random.org. Very simple lookup that anyone could have done, but we automated that with AI.
this basically foreshadows like a much more liquid market for these kinds of domains because like, and Bruce, you can probably attest to this, like awareness is just the hardest thing. People don't care about domains. They don't know how important it is for their business. And you just have to like be a bug in their ear. And it sounds easy, but when you do it at scale, like it gets really, really cumbersome. And I think we're...
Bruce (47:08.033)
That's why outbound is so important.
Brady @ntropiq (47:10.188)
Yeah, I think we're entering an era where like now we can automate a lot of that grunt work. And you have like this long much longer tail of domains that are very specific for a particular business out there somewhere with a
weird acronym and a weird keyword combination that no domain or whatever risk buying before because they couldn't find the right buyer. But now that that grunt work is automated, the economics becomes much more viable for that long tail of domains. And I think we're going to see.
Bruce (47:44.405)
Well, with AI search now, you're going to see the exact match name. That's going to be coming back big right now. I think those names are going to sell like crazy. I've sold those for the last 16 years and I love the exact match names. I just love them because, and now with AI, they're going to be giving you results with exact match names. That's how it's going to, in my, in my opinion, that's how it's going to be. You're to see a big comeback for that.
Brady @ntropiq (48:12.494)
Hmm.
Ish (48:12.783)
Yeah, because the search experience is evolving. People can search with AI now. Less people are using Google. There's Siri. There's Voice Search. There's all type of stuff.
Bruce (48:23.657)
Yep, that's it. Google is still the number one, but a lot of people are using Siri for questions and answers. When I was on vacation, I asked Siri questions all the time.
Ish (48:29.199)
for sure.
Ish (48:37.327)
Alexa. All these nice ladies.
Bruce (48:39.156)
Yeah.
Brady @ntropiq (48:39.726)
It's gotten a lot better recently. Google Assistant has really been ahead of the curve. I can't use an iPhone just because Google Assistant is so useful. No, dude, I will never use an iPhone. I do not get spam ever. The camera is good. dude, spam is so bad on iPhones.
Ish (48:48.961)
I'll start making excuses. Get an iPhone, man. Don't be a weirdo. You're just being rebellious. Neither do we, That's not smart on iPhone. I'm not letting no Android guy do that, okay? You're the one that's being on us.
Bruce (49:02.785)
Did you say scanned?
Brady @ntropiq (49:09.198)
Dude, not my fault you're a grandma that doesn't know how to use a real phone-ish, alright?
Bruce (49:11.999)
Was that why our chat turned up green?
Ish (49:14.351)
Yeah, it's kind of like, what are we in 2022? No.
Bruce (49:17.417)
I knew it wasn't you!
Brady @ntropiq (49:19.064)
You guys are like high school girls dude. Like, my god, your chat is green. Come on, get a grip. Listen to yourselves. Bruce, you're never coming back on. Ban from the live stream.
Bruce (49:23.169)
It's easier when it's blue
Ish (49:24.513)
Unacceptable.
Ish (49:30.233)
So iMessaging is the dot com of messaging.
Bruce (49:34.74)
I'm coming back on.
Brady @ntropiq (49:36.558)
We would love to have you back on. You're gold mine. You're gold mine. I'm a Mac guy. I love Macs, but iPhones are like grandma phones. I can't do it. Yeah, they're dumbed down. They're dumbed down. I will die on that hill. I will die on that hill. Well, guys, so last thought on AI tools. Ish, do you think?
Bruce (49:37.633)
You're gonna want the blue to come back on.
Ish (49:39.969)
on androids? How do you work that thing?
Bruce (49:41.909)
Yeah.
Ish (49:50.989)
the land.
Bruce (49:51.164)
Wow, he's going deep with this one.
Brady @ntropiq (50:03.842)
Hosting a little demo site on a domain that you're outbounding helps for the buyer to visualize the value of that domain or like, you know, having a logo things like that.
Ish (50:13.181)
absolutely.
Absolutely. you know, it goes back to how you perceive the value of a domain name. And I think that a lot of us get lost in the sauce of trying to flip a name. And the real value of a name is it's supposed to make someone money, right? Whether it's what you're selling it to or you, right? So in the old days or in the recent past, a lot of domainers will buy names and they didn't need to outbound them. They could just cash park them and they made money from the traffic.
Right? The value of a name is in how much traffic it commands on the internet. That's it. Right? So putting the little things in place to extract that value is accelerated or AI becomes a catalyst for that.
So if you have a good name, an exact match domain name, you know that it gets a lot of monthly search volume, you know there's a cost per click, right? You're somewhat underselling it when you sell it for a certain amount of money. It's okay to do that for some of them, but you can extract some of that value for yourself now because of AI. We're seeing a trend where people are now building games. I built a game the other day while I was making my coffee in 10 minutes. Type in test.fun.
And someone said, oh, you stole this from someone else. was like, you know what? I'll revise it. I'll make it a snowboat instead of a car. You know what mean? So it's so cool. And the truth is, when you really look at what the possibility of that is, like if I ask you guys, how much do you think type and test our fund is worth, you're going to be like, oh, two bucks, 10 bucks, 20 bucks, 200 bucks. But I can turn that into something that makes $200 a day if I stick with it, right? I went to a meetup.
Bruce (51:32.491)
Yeah
Ish (51:58.415)
last week in LA for Flipper and someone sold typeintest.com for $2.5 million because it earns exactly because it earns half a million dollars a year. Right? So these domains can be built out and you know, in the past you needed that developer that
Bruce (52:07.777)
Is that where you got the idea from?
Ish (52:22.253)
that freelancer that would just extort you. Now you have more control. You can at least build some minimal viable product, a working product that can actually start earning you some money from the traffic. know, Google AdSense, Mediavine, Ezoic or whatever. You can do affiliate marketing. You can sell your own products. It's very empowering and I think that people should approach that.
Bruce (52:47.211)
Let me ask you question. After you heard about that sale, did you like get in your car and start trying to develop it, wanting to drive home, or did you have to wait till you got home to start developing?
Ish (52:55.903)
No, you know what's funny? it's yeah. So what happened was I saw that and I looked up the site and I was like, this site makes half a million a year. Right. And someone bought this for 2.5 million and the guy who sold it was in Finland. It just, it inspired me. So was in my subconscious. And then I woke up and I saw someone make a domain with, with bolt.new
Brady @ntropiq (52:58.104)
Live code and drive, guys. That's terrible advice.
Ish (53:23.673)
that was very similar to that. And I was like, shit, thanks for the inspiration. I'm gonna create something like this right away. I literally took a screenshot and told Bolt.new, create a different version of this, but I want you to add an audience, I want you to add 25 levels, and it built it, right? 10 minutes. Pull it up, you can take a look at it. Typeintest.com.fun.
Bruce (53:42.529)
How long did it take you to build it?
Ish (53:50.921)
you know to me that's empowering because I've sold a site like that for four thousand dollars.
Bruce (53:55.489)
Are you getting visitors on a daily basis?
Ish (53:59.279)
You know what? I don't know I haven't tracked that, but I know what it takes to get visitors to a site. If I say whoever gets to level 25 and sends me a screenshot gets entered to win $100, thousands of people will go play that game. I can do that organically. You just have to come up with a marketing plan. But it's a good, this is something that I can see kids playing with. You gotta scroll down.
Like, you know, click start selling.
Right? So you have to type those words and you, you know, it calculates your type and speed, you know, per minute.
you're pretty good.
Brady @ntropiq (54:46.35)
was awful. no. Ugh.
Ish (54:48.16)
You right? There you go. Now you're level two. So, it is addicting. That's the point. But the point is, I can get traffic. Now I can slap an ad on there.
Brady @ntropiq (54:53.676)
Wow, we're just gonna do this for the rest of the.
Bruce (54:54.721)
This this is a dick
Bruce (55:02.113)
And you get people on the site that will stay there for 30 minutes. Yeah.
Ish (55:05.679)
They'll come back all the time. You put a leaderboard. So these are the type of things that, and this is built in a duck fun, right? So I mean, you can look at the actual original site type, typeintest.com that, know, and you can get the idea of where I'm coming from. But that's, that's my, that's what I'm excited about. The opportunity to be able to build thing, you know, assets like this. This makes half a million dollars a year. Someone bought this for 2.5 million.
Brady @ntropiq (55:08.941)
Yeah.
Bruce (55:23.425)
That is awesome.
Brady @ntropiq (55:37.166)
Well I see why they got ads everywhere. Yeah.
Ish (55:37.635)
You know, so they monetize us with the ads. The ads, they're getting so much traffic that those ads add up.
Bruce (55:39.905)
We have lot of advertising on there.
Brady @ntropiq (55:48.578)
Yeah, that's remarkable.
Ish (55:49.359)
They're making about $1,500. They're making a decent amount of money from ads. They probably have some other monetization strategies on there. Yeah.
Bruce (55:58.571)
That's great.
Brady @ntropiq (55:59.16)
Well, I'm sure SEO is a big deal, too. And you can programmatically generate a lot of SEO content as well. Have you guys experimented with that? Or do you know people that have processes there to drive traffic to their main sensitive developing?
Ish (56:05.007)
Correct.
Ish (56:12.687)
So SEO takes time and SEO does work, but there are people that are not. Correct.
Brady @ntropiq (56:18.678)
And AI can automate a ton of it. I see like a new startup on Twitter every other day saying that they can automate our SEO.
Ish (56:26.319)
the content, of course. And then you can also use influencers on TikTok or elsewhere. You can create competitions. You can do all types of stuff. There's a gentleman called Levels.io who built a flying game that now generates a million dollars annually. And he just built it like two months ago. His annual recurring revenue is about a million dollars. He's doing about $83,000 or $93,000 a month in revenue from
Brady @ntropiq (56:53.454)
Well, I bet that'll all fall, I bet the renewal rate on that is like zero. But still, he like printed $100,000 by vibe coding this flying simulator. So props to him.
Ish (57:04.429)
This game, right. There's also the story of CalAI.app. I mean, how horrible of a name is that, right? It's a calories app that was built by these kids in high school. And you take a picture of your food and it tells you how many calories are on there. Buy a picture, yeah. I mean, you could do that on ChatGPT, it's a beautiful thing. But they've created a different, more usable version of that. So it's called a ChatGPT app.
Bruce (57:21.505)
by picture.
Bruce (57:30.23)
Right.
Brady @ntropiq (57:31.96)
So in this new era of when the difficulty of building the product goes to zero because you can vibe code it, then distribution is much, much more important. And that's where domains can help. And so if you're sitting on a domain and all you need to do is like, you know,
You don't need to hire a dev team anymore, but you just need to vibe code some things. even just like, you can hire people, but they'll be like two times as effective as they were a couple of years ago with all these tools. chat GPT rappers are now making millions of dollars every year. And so a good domain is an excellent jumping off point for
But anyway, let's, I mean, we can talk about outbounding and this stuff all day, and this has been really, really juicy stuff, but I wanna get to two other segments we wanted to talk about today. So, but first off, guys in the chat, if you want your portfolio to be analyzed and or roasted by...
Ish (58:39.641)
portfolio let's do some names let's do their best three names
Brady @ntropiq (58:42.646)
yeah, a couple of names.
Ish (58:48.559)
If you want your portfolio to be analyzed, send $200 to Bruce and I to get a shot. Well, I think we lost Brady. Okay, I'm sorry. It'll probably come back. But no, I think we can do that. We can analyze some. Yeah. Yeah. Yeah. We're not going to do your portfolio. That will be a different service. I'm happy to review your portfolio for you.
Bruce (58:56.481)
3D World.
Bruce (59:04.885)
Give us like two or three names. There you go. Brady, give us two or three names.
Brady @ntropiq (59:07.051)
I'm back.
Bruce (59:14.794)
Yeah.
Ish (59:16.719)
But it's going to be a certain price point. DM me for inquiries.
Bruce (59:20.737)
Have you taken the portfolio and put it in the chat?
Brady @ntropiq (59:22.579)
Exactly. Yeah, so.
Ish (59:26.066)
That's what I'm going to give you an accurate value.
Bruce (59:27.595)
Right.
Brady @ntropiq (59:27.713)
We need portfolio analyzer.fun. We need to spin that up for us-ish. Yeah, so guys, put that in the chat and we will take a look and give you some feedback on the names. And while we wait for you guys to do that, let's go through some of the news from the past couple of weeks. So it's been two weeks since we last had a live stream.
Bruce (59:30.827)
That's fine.
Brady @ntropiq (59:50.727)
I was out last week because I was at ICANN in Seattle. That was a great time. Got to hang out with all the folks there. GoDaddy and Identity Digital are both based in Seattle, so there was quite a good presence there. One important takeaway from that meeting, and I saw this article by...
Kevin at Domain Insight recently is that ICANN voted to kill off the 60 day transfer lock and they're going to replace it with a 30 day transfer lock. And so this has like been a long time coming. I know there's been a ton of pushback against this. And my next sentence was going to be don't hold your breath because it should take about 18 months.
Bruce (01:00:34.687)
And when does that start?
Brady @ntropiq (01:00:43.111)
stand before the changes go live. everything moving at the speed of eye can is excruciating, but I mean let's talk about like how this changes the game theory here and the economics of transferring. Bruce, I'm sure with your quick turnaround times that you have a horrible time with transfer locks.
I mean, so walk through like if this 60 day lock were to go away, like how that would affect your hustle.
Bruce (01:01:14.859)
Yeah, for me, it's not, you the only time it will really ever affect me is of course, and I won't market the name yet, is if I have a name in Network Solutions, because that's just virtually impossible. But, you know, the other registrars that I deal with, if I have a name that's for sale, I'll just tell them you need to open up an account at this place. And if you want to move it to another, you know, if you have a GoDaddy and you're selling GoDaddy, you can move it there in 60 days. Never had a problem.
Brady @ntropiq (01:01:35.552)
Mm-hmm.
Brady @ntropiq (01:01:44.649)
Yeah. And I'm looking at one of your tweets here where you sold a name about an hour and a half after registering it. And that is just insane. But yeah, like I suppose a lot of people are fine to push domains. And yeah, so you can work around it. So that's good to hear. It's never been a problem.
Bruce (01:02:08.895)
Yeah, that name was that GoDaddy, that was never an issue.
Brady @ntropiq (01:02:13.503)
Yeah, that makes sense. But just in terms of like friction in the domain ecosystem, the six-day transfer lock is an enormous problem. know, I'm sure this, as with like a lot of laws and like, you know, regulatory, apparatus, the laws are made without an expiration date and they're made, you know, I'm sure the six-day transfer lock rule.
was made a decade ago and hasn't budged despite fraud detection and chargebacks with credit cards.
happening at much lower rates now and the surrounding tooling to detect fraud being a lot better, but the rule remains extremely conservative despite the times changing from the initial conditions where they actually made the rule. So I think this is a huge boon for people.
to be able to just have a much more liquid market. And this is something we're looking at at Unstoppable. Like we think there's all, I mean this is one tiny example of the friction involved in trading domains. Another would be like transfer fees. Like just moving between registers requires that you buy another year. You know, that's an enormous amount of money.
that gets spent just by moving back and forth between registrars.
Ish (01:03:42.803)
I had an example with that. I had a scenario this morning where I woke up and I decided I wanted to add about three three letter dot AIs to my portfolio. So I got into an agreement with someone to purchase FGE dot AI. They're on Dyna dot. I have one domain on Dyna dot.
and I usually put most of my domains on GoDaddy. And you he created a checkout link and the GoDaddy checkout link included a $260 transfer fee. And I was like, I'm not paying that. So the way I worked around that was I could just send it, push it to my Dynadot account and it's in my Dynadot account without, so it's like you have to really be very careful because those fees, they're honestly like traps that you can,
You can work around, but most people aren't aware of that and it becomes a hit. It was .ai. F-G-E .ai. But you know, I have possession of the name now and it's in my Dynadot account. But if I wanted to move it over to GoDaddy, it's gonna be an issue, you know what I mean?
Bruce (01:04:35.265)
Was it a different extension?
Brady @ntropiq (01:04:47.744)
Yeah.
Bruce (01:04:52.673)
unless you move it over there when it's ready to expire.
Ish (01:04:55.737)
Goodbye.
Brady @ntropiq (01:04:57.653)
Yeah. And another thing, Adam Mason had a tweet about this this week, but Afternik does not promote your domains on the network during that transfer lock.
Because they can't they can't deliver it to the customer so they don't push your domain you're listing out to their You know hundreds of partners on the afternoon at work during that period which means you're not getting the value of You know listing your domains there during that period and I understand like places like Dan would actually work around that and they would have like an escrow account
Ish (01:05:33.161)
authorization call.
Brady @ntropiq (01:05:35.539)
Yeah, so they would still sell it to the end user and then hold it during that transfer period. So they could collect the money and then the buyer could be assured that the domain was going to be delivered to them. But this is just an enormous point of friction. One interesting speculative way that unstoppable and to...
bring domains on chain can fix this is, when a domain comes on chain at Unstoppable, you transfer in a .com or whatever, and we've mint an NFT twin for that domain.
And for the most part, the twin and the token and the domain follow each other around. if one user buys it, they get both. But there could be a world in which case, in which you actually buy the token, but you don't actually push or transfer the underlying domain. And so this could mean that you can trade it instantly, you don't actually share auth codes, and then you can treat the token
like an option on the domain. So you can still lock the other domains so that no one can use it. They can't host a website. They can't do anything with it, the old registrant. But the new owner of the token has the option to redeem and transfer the domain to them at any point in time. And this is speculative. I'm not sure we'll actually do this. But.
Basically you have an option on a domain without trading the underlying meaning that you can trade it instantly on chain even between registrars and you don't have to deal with all this friction and then once you know the option you know finds its way.
Brady @ntropiq (01:07:30.529)
to an end user that actually wants to use the domain not between domainers then they can actually redeem the token for the the underlying domain. So anyway, that's just one example of some you know financial alchemy that we can introduce by bringing domains on chain that you know could circumvent a lot of this friction that's been building up here. Anyway, Bruce any thoughts?
Bruce (01:07:58.087)
But you got the biggest news of the week that we didn't talk about yet.
Brady @ntropiq (01:08:01.941)
That's right. After Nick Self Brokerage launched or Go Daddy I should say.
And so people are mixed mixed reception from what I can tell people are both ecstatic I saw nickel Hyper names has already gotten his first sale there He was lauding the ability to just get back to people quickly and really take matters into his own hands So think people like that people are less excited that they're still paying the normal commission rates Despite doing all the work to actually broker the names. So what are your guys thoughts?
Thanks.
Bruce (01:08:41.555)
Same thoughts. I don't have that many names over there that are names that people are going there to negotiate. Mostly the names I have over there are my outbounding names. So I'm paying 20 % for if I do it through there and I don't come in, I don't send them the name first and they pay me through Zelle or Venmo. But I do have names over there, the higher end names that...
I've had so many stalls and confused and it just doesn't work for me. You know, if I have the lead come in, I want to be able to get in contact with them and be able to follow up with them. You know, my timing is not what their timing is like. You know, I sold them other day and I had the transfer code in there and I'm not bashing them. I don't want this to be a bad session for afternig, but I had the transfer code in there 10 minutes after I sold it.
and they have not initiated the transfer process. The name was at Namebright and I haven't got the confirm or anything at Namebright to approve the transfer. So it's these small things after that needs to not just put in a self-broker saying, there's a lot of things that Dan was perfect. I loved Dan. It was just so good. They just took it away from us. But if they brought that back,
on the Afternet platform, that'd be the best thing they can
Brady @ntropiq (01:10:15.617)
Yeah, I understand. Go ahead,
Ish (01:10:15.693)
Yeah, personally, I think it's innovative.
Innovative in the sense that it's better than what they had, right? I'm also a victim of a lot of stalled and confused leads and I think it's a step towards more transparency in its initial rollout. Hopefully it improves. As far as like people's feedback on, oh yeah, it's expensive. I don't want to 240 a year. I understand that. I just think that I've done the math and for me that that is a great.
service because I saved that much in.
just renewing a couple of names like renewing one dot com will cost me twenty one dollars versus the eleven dollars that I'm paying right. So you know add that over two thousand nine hundred names that I have which I think ninety five percent of them are dot com. It's a significant saving right. So for me there's value there and now that they're adding to sell brokerage as part of those perks it sort of forces me to see it makes me happy that I'm getting more
value for being in a domain discount club member. most of the complaints I've seen are from people that are just simply complaining, like there are other options. CEDAW doesn't charge you a domain discount club. They charge 15 % and they pay you just the same way. There are other options. I just urge people to explore them.
Bruce (01:11:46.881)
But I'm sure you feel the same way I do, that I can sell my name better than somebody else can.
Ish (01:11:55.757)
absolutely, that's why I love the self brokerage. Yeah, I actually played with it and I think it's awesome. You know, I don't know why we don't get the names and phone number and all this stuff, but I don't know anyone else who's gonna give you that data. If there is, I'd love to know where they are. But I think their data privacy lowers around that.
Bruce (01:11:57.941)
because it's my name.
Brady @ntropiq (01:12:19.125)
Well, they just can't give you the number because then you transact off platform. They need to. Yeah.
Ish (01:12:23.757)
That's Sue, right? So people have to manage their expectations.
Brady @ntropiq (01:12:28.351)
Yeah, I think they do give you location. Yeah, location data. So. Yeah, so that's that's some advantage. But yeah, Nicole here says, you know, he wished they had the buyer's name so he could get a better sense of who the guy is. But yeah.
Ish (01:12:33.783)
Location time zone, yeah.
Bruce (01:12:49.146)
What are they giving you? Because I have not... Are they giving you any information about the person?
Ish (01:12:55.321)
They create a username for them. Dan used to give you the first name.
Bruce (01:13:00.161)
so you can't even address them by their first name.
Ish (01:13:02.263)
Yeah, it's just user four four star star nine or some shit like that.
Bruce (01:13:08.789)
Yeah, that to me doesn't do it for me because I want to be able to.
Ish (01:13:13.284)
think that they're going to improve that with time. know, because Dan did it. And does Ceto give you a name? I don't think they give you a name either.
So yeah, you see the buy ID up there? 10 star star star nine. Tells you the time zone and that's it.
Brady @ntropiq (01:13:27.37)
Yeah.
Bruce (01:13:34.389)
And that's how you communicate with them.
Brady @ntropiq (01:13:34.667)
Yeah, in country.
Ish (01:13:37.261)
Yeah, you communicate with them through a chat, right? It's pretty fast. So I did a trial with ufo.xyz and like you get an instant message and they also have to create a GoDaddy account to be able to make an offer which has its pros and cons, know? Less bots, more people.
Bruce (01:13:58.848)
Right.
Brady @ntropiq (01:14:01.535)
Yeah, standard commission rates apply. People still want more info. Name an IP address.
Yeah, anyway, yeah, it's tough. Well, at least you won't suffer from this anymore-ish. Where the...
Ish (01:14:12.047)
They're not gonna give that up.
Ish (01:14:22.649)
You gotta lead, stall negotiations immediately. I think they do that to me on purpose.
Bruce (01:14:26.753)
That's great.
Brady @ntropiq (01:14:30.346)
Someone's pulling the strings just to fuck with us up there.
Ish (01:14:33.109)
Yeah, I started saying nice things about GoDaddy so that hopefully I can get some sales.
Bruce (01:14:38.465)
You know, somebody needs to build a platform that you can get all the information, address them, you know, be able to see, because when I sell a name, I want to have the ability to, if I find another name down the road, to be able to sell them that name. Because a lot, I sold a name, you know, a while back and they still do not have the, the, the name pointed to their site.
Ish (01:14:54.159)
Well then the problem doesn't make any
Ish (01:15:03.535)
platform wants people to make money off the sale.
Bruce (01:15:03.541)
Nope.
It's still on the Affnic Lanny page.
Brady @ntropiq (01:15:10.992)
Mm.
Ish (01:15:11.587)
Hey, Brady, what are you guys doing in what you're building out that caters all these feedback that you're getting from people?
Brady @ntropiq (01:15:20.673)
Well, Ish, I'm glad you asked. Because Unstoppable has had self brokerage for several months at this point. And we only charge 3 % commissions, which is just to cover the transaction fees basically from Stripe. yeah, mean, every domain that you list for sale, you're allowed to offer this email the seller button. And this basically just opens up a Gmail window or
Bruce (01:15:22.753)
You
Brady @ntropiq (01:15:50.443)
client is to talk to the owner directly. So, you know, this was stood up pretty quickly. We don't like scrub the chat if you're trading contact information. You know, you are welcome to, you know, basically own that conversation fully end to end and self broker for only 3 percent. So it's for people. Well.
Bruce (01:16:14.173)
and you have their name and everything.
Brady @ntropiq (01:16:18.379)
We don't have much, but when you email them, you can ask for whatever information that you like. But coming soon, we'll be able to basically provide more of that lead information. But again, because you're conversing directly with this person over this anonymized email alias, there's nothing holding you back from getting that information.
once you get to them. I know that's clunky, this is V zero of this feature, so we know that people want a little bit more information going forward. But anyway, so you can do this today with Unstoppable. So if you're looking for an alternative and you think the standard commission rates at Afternik are far too steep if you're doing all the work of actually brokering the name, then try out Unstoppable and come get self-brokered for 3%.
Bruce (01:17:10.155)
And this is what your landing page looks like.
Brady @ntropiq (01:17:12.885)
These are similar to Atom. We have our listing pages inside the marketplace. When you're navigating and you click around, this is what you're shown. And we also use this for your lander. And we've gotten some feedback that this is a little bit busy and that it should be slightly more consolidated. We've got some rush keywords down here.
and some other AI generated content here. You can customize the photo that's shown on each of the listings. You can also see the sellers other domains for sale at their storefront and then also views and watch lists. So yeah, we've got an item to like slim these down and make them a little bit more simple landers, which I understand helps with conversions. But for now, this is what we have.
Bruce (01:17:53.671)
You collect the money.
Bruce (01:18:05.279)
Okay, and then you collect the money?
Brady @ntropiq (01:18:08.351)
Yep, we accept all these payment methods down here. So card and PayPal, self custody crypto, Coinbase Pay. So we have a bunch of different payment options and then you can cash out via ACH. not all of this happens in crypto.
as in you don't need to have like crypto experience or to hold the crypto to be able to transact on the platform. We do, we support all the standard payment options.
Bruce (01:18:39.297)
Okay, well, we need to talk.
Brady @ntropiq (01:18:41.505)
Well I'm happy to talk anytime. Yeah it's hard to beat 3%. I know Adam Masonette was also saying that he uses you know self brokerage landers just to just to get more control over the sale. So that's what we're here to do. You know we're not here to like nickel and dime you. We're trying to just give domainers a better experience and get domains on chain where we can offer some really novel stuff.
And so all that means is that we can disintermediate ourselves and give you the domainers more control in the meantime.
Bruce (01:19:15.967)
And can you tell me, Brady, what are your transfer fees?
Brady @ntropiq (01:19:19.713)
So right now we do $5.50 off all transfers, which means that dot coms are 550 to transfer in. Let me go to the pricing page and I'll show you the rest of the pricing. We do at cost pricing. So that means whatever the registries charge us, we charge you. And this, oh.
This site also doesn't show the discounts that we're running right now, but you can see that this is dot coms or 1105 across the board plus the automatic 550 discount or it's actually 650 discount brings it to five dollars and 50 cents to transfer in. Or today you can register a dot com for five dollars every Friday. So yeah, we've got similar to
Cloudflare, we just do at cost for our register services. We don't make a dime on any of these registrations or renewals. Our goal is to get domains on chain.
Bruce (01:20:29.025)
Perfect.
Brady @ntropiq (01:20:30.165)
Yeah. Anyways, I think that's all for news. Anything else you guys wanted to chat about there? If not, we can go to reviewing some of these domains. Let's do it. Let's do a rapid fire here. we've got some, we've got, yeah. What did you guys think of usdeliveries.com? The one I just showed you.
Bruce (01:20:40.161)
Let's review some domains.
Bruce (01:20:46.495)
Rapid Fire, that's a name from the past.
Ish (01:20:50.743)
We call the cash the trash.
Ish (01:20:58.691)
I like that name.
Brady @ntropiq (01:21:00.448)
Yeah.
Ish (01:21:02.327)
I can see that sounds official. Sounds like a delivery service. Yeah, a trucking company, logistics related. Yeah, definitely. Yeah, it's a good name.
Bruce (01:21:06.827)
Yeah, the trucking company.
Brady @ntropiq (01:21:09.761)
Yeah.
Bruce (01:21:15.135)
Is that your name?
Brady @ntropiq (01:21:17.193)
No, that's unstoppable. It's from Go-D-I-D-Go, who's a longtime customer of ours. Yeah, it's good name. I don't think people would type in US deliveries very frequently. It just doesn't seem like a keyword string that people would type in, but certainly sounds official. It's got that vibe to it.
Bruce (01:21:25.505)
I like the name.
Bruce (01:21:41.473)
Throw some gears this way.
Brady @ntropiq (01:21:44.363)
What's that?
Bruce (01:21:45.491)
Any geo names that people want to get?
Ish (01:21:48.217)
Yeah, technically, U.S. delivers as a GEO, right?
Brady @ntropiq (01:21:48.457)
Yeah, I-
Bruce (01:21:50.42)
I guess so.
Brady @ntropiq (01:21:52.477)
AutomotiveCalifornia.com is another one by the same owner.
Bruce (01:21:58.267)
I California beforehand, but...
Bruce (01:22:04.865)
Who's your end user for that?
Brady @ntropiq (01:22:08.511)
Yeah.
Ish (01:22:08.717)
Use car dealership. Yeah, I don't care for that one. Yeah, and it's prone to be misspelled. Also, the syntax doesn't really flow. California automotive is obviously 10,000 times better. Automotive California, it doesn't really do it for me. But you could price it instead for.
Brady @ntropiq (01:22:14.869)
Automotive is pretty long, not the word that people use.
Brady @ntropiq (01:22:35.295)
Yeah.
Bruce (01:22:36.863)
It's not, it's not a Bruce kind of name.
Ish (01:22:39.097)
Yeah.
Brady @ntropiq (01:22:40.863)
Yeah. What about fair attorney dot com?
Ish (01:22:46.959)
Did you say attorney?
Bruce (01:22:47.168)
Fair, fair, fair attorney.com.
They're unfair attorneys. mean, I'm trying to think who, you know, I'm trying to think what attorney would want to use that as a domain name. I'm a fair attorney.
Brady @ntropiq (01:23:04.521)
Yeah, right. If you have to say that, you know, it raises questions. We should just assume that you're a fair attorney. Yeah, exactly. Okay, finances on Shane.com.
Bruce (01:23:08.19)
Yeah. Yeah.
Ish (01:23:08.782)
Run!
Bruce (01:23:12.16)
Yeah.
Ish (01:23:19.074)
Finance is unchanged.
Brady @ntropiq (01:23:19.487)
I don't love the plural.
Ish (01:23:22.625)
I hate it. I don't like it.
So.
Brady @ntropiq (01:23:26.515)
On chain is also usually the leading descriptor too. It makes more sense to come before.
Ish (01:23:31.468)
No, it's the thing about finances on chain is it's sort of like oxymoron, right? It's like, okay, is there a company that's going to be called finances on chain.com? I doubt that.
Brady @ntropiq (01:23:46.689)
I think especially in crypto, people have more sensitivity to vibes and sounding cool. Tech companies generally, they're pretty sensitive about branding. And they like brandables. They like a really incisive term that they can use. So onchain.nz, New Zealand country code here.
Ish (01:23:57.657)
Brandable. Yeah.
Ish (01:24:08.535)
for sure.
Ish (01:24:15.171)
That could be something, depending on what... I think I know who owns that. He lives in New Zealand, so that's good. That could be an online community of people that are into the... Yeah. It's short.
Brady @ntropiq (01:24:24.865)
Mm-hmm.
Bruce (01:24:26.529)
I like that name. The one above that, I'm not understanding.
Brady @ntropiq (01:24:33.343)
Afrofusion.dream. This is also an on-chain domain. This is an unstoppable Web3 domain. So, a little harder to vet those. Let's see, what else we got?
Bruce (01:24:35.283)
You
Ish (01:24:44.429)
Afrofusion.dream is worth one dollar.
Brady @ntropiq (01:24:48.341)
Yeah.
Table stakes with a .es domain hack.
Ish (01:24:56.751)
Yeah, that's a domain hack. It could work. .es is usually for Spain. But I see what he's doing there. Shout out Harrison. That's a domain hack. There's an interesting growing group of end users for that, that see value in those type of names. yeah, I just don't know what the cost was.
Bruce (01:25:19.977)
I feel like a criminal justice lawyer at the bottom.
Brady @ntropiq (01:25:20.011)
Yeah.
Ish (01:25:24.419)
Which one?
Brady @ntropiq (01:25:24.907)
criminaljusticelaury.com. that's a great name.
Bruce (01:25:25.473)
criminal justice lawyer. Yeah. I see a lot, lot of the Geos where the niches in front of the city, some of them can be good, but I love the city name first. Uh, like, uh, optometrist Vancouver. I would love that to Vancouver optometrist, but you know, I'm just, I'm just going through this list. Explore. I love that one. Love that one. Love explore names. I love this criminal justice lawyer.
Brady @ntropiq (01:25:46.003)
Explore Alexander ale works pretty well because the verb makes a lot of sense.
usegen.com I don't it's it's nice and short but usegen
Ish (01:26:03.405)
It's a good brandable. I can see that being for some AI, generative AI application. But it's a brandable. Names like that are almost impossible to outbound. So it's kind of like a sit and wait.
Brady @ntropiq (01:26:12.202)
Yeah.
Brady @ntropiq (01:26:19.913)
Yeah. Also, Jen, like tech companies also use like get blank, like get crews.com is my old company's name. Use, use unstoppable.com, something like that. So it's also got that angle of someone names their names themselves, Jen, but doesn't have the.com.
Ish (01:26:27.993)
Right, Use unstoppable. Right, right. Join, right.
Yeah, they had a verb to it, some type of action, yeah.
Brady @ntropiq (01:26:43.583)
Yeah. Venus plumber, yeah, not too bad. This domain hack reminds me of someone, I forget, I think Tony names added someone the other day about .horse domains. And this guy owns cart.horse, which I absolutely love. It's probably not worth very much, but I just love the like.
Bruce (01:26:45.493)
Venice Plummer, nice name.
Brady @ntropiq (01:27:11.701)
how hilarious that name is. Such a hack. So beautiful. Let's see what else we got.
Let me find, we've got like three different chats going on.
Ish (01:27:27.983)
What do you think about a criminal justice lawyer?
Bruce (01:27:30.325)
I like that one. I like it lot.
Ish (01:27:32.708)
good one.
Brady @ntropiq (01:27:33.761)
freewareai.com.
Ish (01:27:37.347)
decent name for sit and wait unless they've done some research. Yeah, it's just there might be a company out there that has a variation of that. I wouldn't I wouldn't just blindly register that. But it's it's it's worth holding on to that name for a year or two and seeing what happens. But you have surprises to sell.
Brady @ntropiq (01:27:41.419)
I don't know what freeware is, but...
Brady @ntropiq (01:27:59.677)
Yeah, and freeware is the term that is used. I'm sure there's some company that calls itself freeware.
Ish (01:28:07.415)
I would just put AI next to it with a space and see what happens.
Brady @ntropiq (01:28:11.541)
Yeah, exactly. Let's see. I gotta share again. Yeah.
Ish (01:28:16.153)
can't see the screen.
Brady @ntropiq (01:28:23.947)
ToneQR.com, LoanQualifier.com, that's a good name.
Ish (01:28:31.279)
It's okay.
Bruce (01:28:33.779)
I like that name. I mean, that could be like a, that could be an app.
Brady @ntropiq (01:28:38.442)
Mm-hmm.
Ish (01:28:38.831)
That's actually true. It's definitely a good name. It's okay. wouldn't, you know, it depends on how much you want to price it for. But it's definitely a good name, good pickup.
Brady @ntropiq (01:28:52.233)
Yeah, createaigames.com.
Ish (01:28:55.769)
That's a good one. Trending, it could be.
Bruce (01:28:57.089)
Yeah
Is she wants another price if you want to put a price in there?
Ish (01:29:03.373)
Yeah, think people should put prices on these names so you can get feedback on your...
Brady @ntropiq (01:29:03.713)
Ha
Bruce (01:29:07.089)
Afro hip hop? Ellie.
Ish (01:29:11.701)
Afro hip-hop. Interesting. It's definitely... There's something there. There's Afro hip-hop. There's hip-hop in every part of the world. It could be a record label. It could be a blog. But names like that is very difficult to find end users for. But if you build something with it...
Brady @ntropiq (01:29:12.502)
He
Bruce (01:29:31.293)
You know what? There's an end user out there for that name. I guarantee it.
Ish (01:29:35.077)
for sure, for sure. But I think names like that, the odds of selling a name like that increase tremendously if you build some sort of MVP.
Brady @ntropiq (01:29:49.663)
Yeah.
Bruce (01:29:50.623)
Hey, get ret now!
Ish (01:29:52.897)
I really like createaigames.com. It should be a DM 2-9-9-0. I like it. think it's... A lot of people have an interest in learning how to make AI games. You could definitely create a hackathon. You could review games. I like descriptive names like that that are relevant.
Bruce (01:29:58.345)
Yeah, I knew you'd like that one. Well, they didn't target you on that one, they?
Brady @ntropiq (01:30:01.707)
Hmm
Brady @ntropiq (01:30:19.647)
Yeah, what about OmniChain with the .IN hack? I like that. I mean, do you guys see domain hacks like selling well? I think it takes a particular segment, like tech guys are gonna be much more open to these kind of creative names.
Ish (01:30:25.25)
I don't.
Bruce (01:30:36.161)
I mean, every now and then I see a sale for one of those, not, I mean, those aren't the kind of names I sell. don't know about you, Ish.
Ish (01:30:43.183)
There's a huge difference between OmniChain.com and OmniCHA.IN I'd rather go for the .com or even the .io
Brady @ntropiq (01:30:54.795)
Yeah.
Let's see. These are kind of bad waves and woods. AIcoinbot.com.
Let's see, we got anything else in the Riverside chat? Yeah, we got over those. Well, I think we've gone through most of them.
Ish (01:31:15.001)
People love getting reviews. What do think about SmartOutbounding.com?
Brady @ntropiq (01:31:20.875)
Yeah.
we got a bunch more over here. Let's see.
Ish (01:31:27.183)
Show more.
Brady @ntropiq (01:31:28.449)
oldout.com. That's an odd combo.
Ish (01:31:31.225)
What?
Bruce (01:31:33.473)
It's not an old outbounder for short.
Wait, wait, wait, wait, Family Lawyer. I love Connecticut Family Lawyer. Well, no, I love Connecticut Family Law.
Brady @ntropiq (01:31:37.569)
I don't know.
Ish (01:31:39.225)
for hours. O-L-D-O-U-T.
Brady @ntropiq (01:31:46.699)
Hmm. Yeah.
Ish (01:31:48.623)
family lawyer.
Bruce (01:31:50.399)
I never did well with family lawyer names. I've done family law, yes.
Brady @ntropiq (01:31:55.819)
Well, it might be your longest.com domain realties, but it's still a decent one. Good keywords there. Hollywoodresorts.com.
Ish (01:32:03.801)
Penthouse Miami is a good one, that's Larry, that's a good one. Penthouse Miami, pretty descriptive, be a restaurant, be a, you know, I can see that as some sort of event space or whatever. I would hold on to that and wait.
Bruce (01:32:18.625)
I will. Keyword name selling well depends on what state and what keyword.
Brady @ntropiq (01:32:24.225)
What about Hollywood resorts? Are there a lot of resorts in Hollywood?
Bruce (01:32:25.289)
I've sold a couple of scapes like that one.
Well, there's two Holley Ridge, remember this one in Florida.
Brady @ntropiq (01:32:33.793)
Mmm.
Ish (01:32:34.231)
Are there a lot of resorts in Hollywood again? But it's a good name. I don't think they have too many resorts in the Hollywood Hills. That's a myth. But hey, is a brand in itself. It's not a bad name. It's not a bad name.
Bruce (01:32:39.009)
in the Hollywood Hills.
Brady @ntropiq (01:32:42.037)
Yeah.
Brady @ntropiq (01:32:46.677)
But Hollywood, Hollywood, Florida. Yeah.
People like their, they like their location.
Ish (01:32:53.379)
Yeah, think people putting price in will help. I think people putting price in will help so they can get feedback like every name has some sort of value from a dollar to millions, right?
Brady @ntropiq (01:33:06.175)
Yeah, yeah. So guys next time put your put your prices placa.org is interesting. It's a it's a rare word, but It has a it has a vibe to it
Bruce (01:33:19.775)
I like Penthouse Miami. That's a real good one.
Ish (01:33:19.929)
Yeah, that's a really good one.
Brady @ntropiq (01:33:22.56)
Yeah.
Brady @ntropiq (01:33:26.377)
You know whoever's selling that has money or whoever's buying that.
Ish (01:33:26.775)
I still own Miami Dark Lord.
Ish (01:33:31.405)
Home Inspector Franchise.com, I don't know.
Brady @ntropiq (01:33:34.975)
Yeah. GLV.ai, three letter AI here, that's solid.
Ish (01:33:36.847)
descriptive though, but
Bruce (01:33:42.431)
Weren't you looking for that this morning?
Ish (01:33:44.491)
Yeah, GLV, I don't know. I don't know what it means. Go Las Vegas dot AI. Okay, great. Greater Las Vegas dot AI. I don't know. GLV dot AI. If you can find a meaning for it. I know that the V reduces the value. But yeah, who knows? AI will spit out some sort of use case for it.
Bruce (01:33:47.957)
Go Las Vegas!
Bruce (01:33:53.089)
Girls Las Vegas.
Ish (01:34:12.047)
I like the one that I bought today which is FGE.AI. I got it for a good price.
Brady @ntropiq (01:34:21.737)
Yeah, well guys, we've been through a bunch of them here. I think that's plenty of value for folks. I appreciate you guys giving some brutally honest feedback. think a lot of domainers, walk through their experience domaining and they don't actually get feedback very frequently because you're just buying and holding and waiting for...
you know, someone to happen upon your domain so you don't really get a lot of information unless you like see the views or inquiries on your domain, which is rare. So it's good that we can provide some feedback to people and, you know, help them along in their journey and to be realistic. I'm sure you guys have seen a ton of horror stories about people just sort of bumbling through in their early days, domain-ing and not, yeah.
Bruce (01:35:12.788)
We all have.
Brady @ntropiq (01:35:15.061)
Yeah, well, you gotta pay tuition somehow. But Bruce, think your style of domaining is pretty inspiring. It's very risk off, it's very hustle mindset, relatively low carrying costs, and you're very realistic, you're very pragmatic, and you don't buy into a dream or hype. And instead, you take every domain very seriously and follow it through or let it drop.
So I appreciate you coming on and sharing a lot of your expertise. I'm sure it was really valuable for people to hear.
Bruce (01:35:51.265)
Well, thank you very much. I know there's going to be a lot more that we'll be talking about at the conference. I'll be there and look forward to If anybody has any questions on outbounding, they can see me there or they know how to contact me on Twitter.
Brady @ntropiq (01:36:07.209)
Yeah, Ish, when is Domainer Expo?
Ish (01:36:07.503)
He's talking about the Domain Expo. Right, the third Domain Expo, May 21st and 22nd in Las Vegas. The best way to sign is just to join brandhacken.com. You get more value that way. You become part of an online community. You can join for as low as 40 bucks a month. And you become eligible for a pass at the conference. The conference is in 60 days. We have the last one in December.
And later on in this year, there will be other conferences like NameCon and others in other parts of the world. So we wanted to do this one a little bit earlier. It's very difficult doing conferences in December. People are sort of like winding down for the year. And so I'm excited about doing it at this time of the year. Hopefully we get 100 plus people there and have a great time.
Brady @ntropiq (01:37:00.267)
Hell yeah, I'm looking forward to it. Anyways guys, thanks for joining for the live stream. Join us again next Friday, we'll have another new guest on. And Bruce, thanks for joining us, this is great. Yeah, all right, till next time boys.
Bruce (01:37:11.595)
Thanks for having me. I appreciate it, And yes.
Bruce (01:37:17.663)
and get a name for your show.
Brady @ntropiq (01:37:20.097)
Make domainings sexy again. Yeah.
Ish (01:37:21.239)
Yeah, we'll have one by next week. We'll have one by next week. Otherwise, I'll just start calling this one.
Bruce (01:37:24.479)
Thanks, guys.
Have a great one.
Brady @ntropiq (01:37:28.715)
See you guys.